What I do best
Leadership
Lead design initiatives for mobile & B2B platforms
Influence product roadmaps through research-driven insights
(led 30+ studies that generated $20M+ revenue at Sber)Align stakeholders around user-centric strategy
Drive systematic design decisions across multiple teams
(cross-platform sidebar redesign adopted across all core product modules at SimilarWeb)Frame big cross initiatives into solid buy-ins
Problem Solving
Lead product + design strategy from 0 → to 1
Turn complex challenges into scalable solutions
(cut Website Segments feature time-to-value by 94%, boosting conversion 16.8%)Lead research to identify key issues and design strategic solutions
Define guidelines & patterns that works across product portfolio
Team & Process
Drive changes through workshops and design sprints
Manage teams and optimize workflows
(led 3-designer team on 50M+ user banking platform)
Mentor and grow design talent
What sets me apart
When I'm not questioning why we need another meeting or working on new cross-product initiative, you'll find me doing jiu-jitsu, reading, eating pizza, or trying to make my daughter Avrora laugh with terrible dad jokes (that's why I got "This Face" on my last B-day.)
