What I do best
Leadership
Lead design initiatives for mobile & B2B platforms
Influence product roadmaps through research-driven insights
(led 30+ studies that generated $20M+ revenue at Sber)Align stakeholders around user-centric strategy
Drive systematic design decisions across multiple teams
(cross-platform sidebar redesign adopted across all core product modules at SimilarWeb)Frame big cross initiatives into solid buy-ins
Problem Solving
Lead product + design strategy from 0 → to 1
Turn complex challenges into scalable solutions
(cut Website Segments feature time-to-value by 94%, boosting conversion 16.8%)Lead research to identify key issues and design strategic solutions
Define guidelines & patterns that works across product portfolio
Team & Process
Drive changes through workshops and design sprints
Manage teams and optimize workflows
(led 3-designer team on 50M+ user banking platform)
Mentor and grow design talent
What sets me apart
Currently shaping hospitality industry in Guesty
When I'm not questioning why we need another meeting or working on new cross-product initiative, you'll find me doing jiu-jitsu, reading, eating pizza, or trying to make my daughter Avrora laugh with terrible dad jokes (that's why I got "This Face" on my last B-day.)
