Making SimilarWeb platform navigation 53% faster

Bottom-up redesign project that secured stakeholder buy-in to address critical navigation usability issues, ultimately improving navigation speed and buried feature discoverability.

Deliverables

Qualitative Research
Quantitative Research
Competitive Analysis
Stakeholder interviews  & Alignment
Prototypes & Usability interviews
Information Architecture
UI/UX Design
Design System Extension
Post Release Analysis & QA

My Role

Led sidebar redesign from team brainstorming & discovery through IA research and stakeholder alignment to final delivery.

Focus

Cross platform alignment, Engagement, Growth

Year: 2022

Duration: 6 months

Deliverables

My Role

Led sidebar redesign from team brainstorming & discovery through IA research and stakeholder alignment to final delivery.

Focus

Cross platform alignment, Engagement, Growth

Year: 2022

Duration: 6 months

Deliverables

My Role

Led sidebar redesign from team brainstorming & discovery through IA research and stakeholder alignment to final delivery.

Focus

Cross platform alignment, Engagement, Growth

Year: 2022

Duration: 6 months

What started as a 1.5-hour playful design team challenge unexpectedly exposed SimilarWeb's navigation as critically broken — burying key features and creating serious usability barriers and frustration for users across the entire core platform.

Discover how I helped coordinate team task assignments with my design director, built on collaborative brainstorming and research to lead comprehensive IA alignment across key stakeholders, strategically chose FE redesign over rebuild, and turned an unexpected rollout into success — reducing navigation time from 1.3 minutes to 42 seconds while boosting buried feature engagement by 2-3x.

Project Highlights

Challenge

Platform navigation was critically broken with inconsistent UX patterns, causing users to struggle with basic tasks and leave many product features hardly discoverable.

Solution

Refine sidebar over complete rebuild, simplifying navigation structure by reducing one level while ensuring consistent UX patterns and information architecture alignment across the platform.

Project Highlights

Challenge

SimilarWeb users struggled to find what they needed, while many product features faced discoverability issues

Solution

Refine sidebar over complete rebuild, simplifying navigation structure by reducing one level while ensuring consistent UX patterns and information architecture alignment across the platform.

Project Highlights

Challenge

Platform navigation was critically broken with inconsistent UX patterns, causing users to struggle with basic tasks and leave many product features hardly discoverable.

Solution

Refine sidebar over complete rebuild, simplifying navigation structure by reducing one level while ensuring consistent UX patterns and information architecture alignment across the platform.

Project Highlights

Challenge

Platform navigation was critically broken with inconsistent UX patterns, causing users to struggle with basic tasks and leave many product features hardly discoverable.

Solution

Refine sidebar over complete rebuild, simplifying navigation structure by reducing one level while ensuring consistent UX patterns and information architecture alignment across the platform.